A close-up digital illustration of a young blonde woman with blue eyes, holding a pair of unbuttoned blue jeans that cover her face below the eyes. The image is styled with a cinematic, painterly look and features the article title “Selling Lust: Sydney Sweeney’s Great Jeans” in large script across the top.

Selling Lust: Sydney Sweeney’s Great Jeans

ByMatthew Semrau Reading Time: 3 minutes

How Outrage and Marketing Collide in a Viral Ad A Warning to Christian Men First, if you haven’t seen the ad yet, don’t. Just trust me. It’s probably not the most provocative ad you’ve ever seen, but it’s provocative enough—and as a Christian, especially a Christian man, guard your eyes, mind, and heart. The Manufactured…